Appli signs 20th credit union partner, tops $2 billion in member calculations

Appli said it has added its 20th credit union partner, GHS Federal Credit Union, and has now processed more than $2 billion in calculations across lending and deposit products. The Salt Lake City company says credit unions are increasingly using its AI-powered calculators to capture member intent and drive more application traffic from their websites.

Why it matters: - Appli’s growth signals that credit unions are moving from static website calculators to tools that can identify member interest earlier in the borrowing or deposit journey. - The platform’s reported conversion performance suggests calculators are becoming a source of qualified traffic, not just an engagement feature. - Appli’s expansion also points to demand from smaller institutions that want digital tools usually associated with larger lenders.

What happened: - Appli announced it signed GHS Federal Credit Union as its 20th credit union partner. - The new partnership doubles Appli’s institutional footprint since the company’s one-year anniversary last October. - Appli said the platform has processed more than $2 billion in calculations across lending and deposit products. - The company is based in Salt Lake City.

The details: - Appli describes itself as the creator of the industry’s first AI-powered smart financial calculator. - The company said its partner roster now includes GHS Federal Credit Union, KEMBA Indianapolis Credit Union, Energy One Federal Credit Union, InRoads Credit Union, First Source Federal Credit Union, Granite Credit Union, Southwest Financial Federal Credit Union, Shoreline Hometown Credit Union and First Northern Credit Union. - Additional partners are expected to be announced. - Appli said its platform has delivered a 15% average conversion rate across client institutions. - Some credit unions, including First Source FCU, have converted more than 15% of calculator interactions into application clicks. - Appli said non-members searching online for financial tools have become a meaningful source of new applicant traffic. - Those users often find credit union websites through calculator-focused searches and move directly to application. - The platform can be deployed with a single line of code. - Appli said each calculator can be customized to match an institution’s rates, terms and brand standards. - Since its one-year milestone, Appli has added a standalone real-time property value calculator for home equity products. - The company said the tool is designed as a top-of-funnel lead generator and gives members a real-time home value estimate before connecting them with an institution.

Between the lines: - Appli’s pitch is shifting from “calculator” to member intelligence, with the product positioned as a way to capture intent before a formal application begins. - The company is also trying to widen its use case beyond loan shopping into home equity and deposit-related member engagement. - Tim Pranger framed the growth as evidence that credit unions now understand how to use the data, not just the interface. - Pranger also said small credit unions have the same service mission as large institutions but have not always had access to the same tools.

What's next: - Appli said more partner announcements are coming. - The company is likely to keep pushing calculators as an early-stage lead tool for credit unions and other lenders. - Growth in property value and shopping tools could expand the platform further into home equity and top-of-funnel member acquisition.

The bottom line: - Appli is turning member calculators into a distribution and conversion channel, and credit unions appear to be buying in.